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Thank you for visiting our site. For over 25 years DEC International has delivered exclusive content to thousands of companies just like yours! What makes us different and of value to you is the wide breadth of services we offer that allow you to time your sales efforts more effectively than anywhere else. DEC has a unique outlook on researching; we believe it is a cooperative effort between our Members and ourselves. Finally, we know that we work at your pleasure.

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atlasWhat’s the difference between cash flow and profit?

Everyone in business should read Ayn Rand’s Atlas Shrugged. With all the Anti-Wall Street and anti-business rhetoric you hear daily, one might be afraid to own up to their capitalist leanings. Admitting that we work for money symbolizes capitalism. Ayn Rand said “Money demands of you the highest virtues.” Unfortunately, the general message out there today is: Dollars are money, money symbolizes capitalism; capitalism is immoral. Don’t believe it. Making money demands our best. Having money or spending money is not the same thing. The question to ask: Are you making money? Let’s have a reality check.

It is our belief, based on our day-to-day dealings with dozens of southeastern companies, that money remains tight, especially for small businesses. Further, many companies really don’t understand why things are the way they are. We hear the following frustrations:

  • Customers owe me a lot of money.
  • There’s too much competition.

Are Your salespeople learning one thing and doing another

dr-jekyll-and-mr-hyde-jeremy-mooreYou remember the Robert Louis Stevenson classic don’t you?  Dr. Jekyll, the brilliant, compassionate scientist who wanted to do nothing but good, and the creature he turned into after he drank a concoction that turned him into a hulking, evil scoundrel.  The line between good and evil or, in our case, the line between excellence and incompetence, is neither clearly drawn nor obvious.  In over 30 years of being in business, I can count the number of intentional Mr. Hyde’s on the fingers of one hand.  Yet, I have run across innumerable unintentional Mr. Hyde’s that moved to the dark side without intent.  Today, we’re going to explore the relationship between hiring, training and practice, and the role of management in keeping you in the light!



  • I don't know who you are.
  • I don't know your company.
  • I don't know your company's product.
  • I don't know what your company stands for.
  • I don't know your company's customers.
  • I don't know your company's record.
  • I don't know your company's reputation.
  • Now- what was it you wanted to sell me?"

Moral: Sales start before your salesman calls......... with business publication advertising.



Grow or die is not just an old cliché!

track-runnerAlmost all of us like to read articles and lists that deal with superlatives. The best this, the largest that. Seeing that list of the 25 largest, biggest or most admired makes us aspire to be just like them. Too often though, that fame can be fleeting. Pick up any annual ranking of just about anything, go back 10 years and look at the same list. You’ll likely find that many of the companies and people mentioned are missing in action. Today’s star is tomorrow’s road kill.


With all the conflicting signals which direction makes sense?

tealeavesWhat’s happening with residential and commercial construction in the Atlanta region and what to expect going forward? That’s our task for the day but first, a little bit of history to put things in perspective. Through the nearly 35 years we’ve watched the Atlanta region there has been a tendency for residential to lead commercial construction activity, but not always. At times, new arterial roads and highways become significant growth vectors that lead to commercial activity preceding residential construction. In the classic “build it and they will come” concept that’s all you need, but in practice that does not always work. This was particularly true on the south side of Atlanta where commercial got way ahead of residential construction with dire results for some. Commercial construction pulled way back but did not experience the expected foreclosure cliff forecasted by many pundits. We are still absorbing a lot of properties, even to this day. However, shortages are developing in more than a few geographic areas and a general shortage of land for homebuilding (again in specific areas) is putting some of those old metrics back into play. Commercial is not dead!



Business Facts - Learn about new businesses.
Planning & Zoning - Early real estate development information.
Permit Facts - New construction and renovation permits.
Atlanta Housing Report - Permits for new construction.
Bid Facts - Private sector pre-bid & bid stage.
Prospect Facts - Early stage information.

Contact us

You can visit us here to contact us, or use the information below.

  • Address: 2850 Johnson Ferry Road Suite 200, Marietta, GA 30062
  • Telephone: (770) 578-0025
  • Fax: (770) 578-0249
  • Toll Free: (800) 718-5323
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DEC International is located right in the heart of the Atlanta Metro.  This allows us to provide the best possible reporting!