Get Your Report


Get our Market Analysis Report. Simply fill out this form and it will be emailed to you.
Your report will be delivered within 15 minutes to your email box. If you don't receive it please check your Spam Folder!

From Our President

Thank you for visiting our site. For over 25 years DEC International has delivered exclusive content to thousands of companies just like yours! What makes us different and of value to you is the wide breadth of services we offer that allow you to time your sales efforts more effectively than anywhere else. DEC has a unique outlook on researching; we believe it is a cooperative effort between our Members and ourselves. Finally, we know that we work at your pleasure.

Allan Feifer
President, DEC International


Click below to download our printable informational brochures about our products and services.

Permit Facts

Business Facts

Planning & Zoning

Atl. Housing Report

Bid Facts

Prospect Facts

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form


StayOrGoLike the popular motel commercial you hear on TV; the question is also applicable to most of our customers who have clients not hundreds of miles away, but sometimes just down the street. Through the prism of over 30 years watching and participating in the Atlanta/Georgia market, we’ve rarely seen a period with so many people as frantically busy as at present.

While we are busy today, there will likely be a time in the not too distant future where business slows down or becomes more competitive. While the number of suppliers has been contracting, that trend will not continue indefinitely. Where there is profit, there is competition. The same goes for subs as well. Each month our Business Facts Report dutifully reports dozens and sometimes hundreds of new companies either being created or moving into our market that are construction centric. Today we have spot shortages; tomorrow there will be surpluses in labor and suppliers.


body youcandoitDo you make excuses or get it done?

We run this article every year because it’s something we all need to hear and think about on a regular basis. For those not old enough to remember, "Can Do" was a popular 50's expression that articulated a nation's conviction that an individual’s will is pretty much all that’s needed to overcome life’s challenges. More than a cliché, "Can Do" is a statement of expectation. Expectation that you can rely on what I say and that I will do whatever needs to be done. Was life really so simple in times past and have we lost that expectation that anything is possible if we want it enough and are willing to work for that goal?

Managers assign work to their associates with an ever-increasing concern as to whether the assigned task will be completed without problems. More and more, people assigned tasks are not performing them in either a timely manner or to completion. This is even more of a problem when that person is also independent. If your company has this problem, whose fault is it, what can you do about it and what are reasonable expectations? Answers to these questions and others are vital to your sales success.


Danger CloseHow to avoid your own blue on blue accidents


When our soldiers are fighting an enemy at very close quarters the term “Danger Close” is communicated to all the friendly forces coming to help. The idea of broadcasting “Danger Close” is to ensure that responding forces know there is little room for error; and to be careful not to target your own guys in the heat of battle. So called Blue on Blue fratricide.   After almost 40 years of working with residential and commercial contractors and subs I’m ready to stop blaming the vagaries of the market and instead identify the number one killer of profits and long-term viability is companies’ inability to recognize their own mistakes and dangerous trends.

A week or two ago our Permit Department entered approximately 1,400 permits for that week. A number we have not seen in about seven or eight years. Whether those numbers hold up on an ongoing basis or not, I can’t tell you for sure, but what it does do is to remind me that when we are most busy, we tend to also have the most blind spots. You see it in the frantic pace many of our members keep up and the issues we see in marketing. Not enough of our members are broadening their base at the moment as they seek to collect the low hanging fruit first with the resources they have on hand. I hear over and over again, how difficult it is to get someone on the phone or in person. You have got to ask the question; is the right information getting to the top and then acted on?


Let’s start with the obvious…every salesperson wants to sell his/her services to their particular market. That’s a given. However, that’s all which is pretty much a certainty. Acquiring and holding profitable customers is the end game for Sales people, Business Owners and other Managers. Too often the optics is flat wrong. For many, the sales process winds up being a static two dimensional problem rather than the moving and three dimensional process that it is. At least every other blog entry I publish, I go out of my way to state that selling requires more planning, effort, smarts and dedication than probably any other position in your company. If it looks easy, it is because someone has spent a very long time figuring out the ins and outs of the process and continually puts his/her best foot forward. For most of us though, selling is a little bit like cornering that big game tiger only to find out that it is you and not he who is cornered.


Jack Nicholson played a scrappy no-nonsense Colonel in the movie “A Few Good Men.” When giving orders to his men the Colonel often asked “are we clear?” the correct answer was always “crystal” as in crystal clear. When communicating with our prospects being understood should not be something subject to interpretation. It should be clear, unambiguous and succinct. Unfortunately, most of us don’t have the military training that fosters this “in-your-face” type of communication. On second thought I am not sure that your prospects may be entirely ready for it either! Nevertheless, you and your prospects deserve to be understood. It’s a waste of everybody’s time and counterproductive for each party to a conversation to take away a different meaning. Today let’s talk about the ways we can ensure that your message is received.

There are three primary techniques to ensure your prospect and you are on the same wavelength:



Business Facts - Learn about new businesses.
Planning & Zoning - Early real estate development information.
Permit Facts - New construction and renovation permits.
Atlanta Housing Report - Permits for new construction.
Bid Facts - Private sector pre-bid & bid stage.
Prospect Facts - Early stage information.

Contact us

You can visit us here to contact us, or use the information below.

  • Address: 2850 Johnson Ferry Road Suite 200, Marietta, GA 30062
  • Telephone: (770) 578-0025
  • Fax: (770) 578-0249
  • Toll Free: (800) 718-5323
  • Email:

Our Location

DEC International is located right in the heart of the Atlanta Metro.  This allows us to provide the best possible reporting!